
Evidence & Action
Working together for responsible choices
We partner with governments, NGOs, and communities to reduce harmful drinking through evidence-based initiatives.
Focus Areas
Key Initiatives
Backed by evidence and built with partners.

Marketing Codes of Practice
Strengthening responsible marketing standards and enforcement across regions.

Combatting Harmful Drinking
Programs that reduce harmful drinking through community partnerships and education.

Underage Drinking Prevention
Evidence-based materials empowering parents and educators to prevent underage drinking.

Drink Driving Reduction
Solutions and campaigns that reduce drink driving through tech, policy, and enforcement.
For Practitioners
Featured Resources

Global Standards Toolkit
Practical steps to implement responsible marketing and sales standards.

Harmful Drinking: Trends & Data 2024
An annual review of evidence around harmful drinking and effective interventions.

Youth Education Brief
Evidence highlights for policymakers designing youth education programs.
Together
Members & Partners
We collaborate globally across sectors.






